|Ichthyosaur and Plesiosaur by Edouard Riou, 1863|
In the Late Cretaceous, ichthyosaurs were hard hit by the Cenomanian-Turonian anoxic event. As the deepest benthos layers of the seas became anoxic, poisoned by hydrogen sulphide, deep water marine life died off. This caused a cascade that wreaked havoc all the way up the food chain. At the end of that chain were our mighty predaceous marine reptiles.
Bounty turned to scarcity and a race for survival began. The ichthyosaurs lost that race as the last of their lineage became extinct. It may have been their conservative evolution as a genus when faced with a need for adaptation to the world in which they found themselves and/or being outcompeted by early mosasaurs.